Weekly Push Back

Preview Let’s get this 2021 party started right.

ASOTU Family,

We know, we know...everyone is closing out the craziest year of your time in the Automotive Industry so I’ll keep things short. This year is going to be amazing. I don’t know how exactly, but I know it will because we believe in this industry. All of us.

We’re looking forward to serving you through our work in 2021!
Let’s fire up that Push Back engine together,
Paul and the ASOTU Team  

Auto Industry News

SA Little Somethin’ to Make You Smylie

Durrell Smylie of Richards Honda in Baton Rouge, LA, created a viral video of “where the money resides” as he rapped his way to millions of views.


Telling it like it is — Let’s ease on into 2021... by being willing to lean into Durrell’s personality. Richards Honda communicated a message about its own brand that encourages creativity and fun. If anything, this flies in the face of the stigma of dealers being intimidating and harsh.

Want to Know What Your Techs Are Thinking?

We wanted to make sure you were paying attention. Carlisle & Co. released its seventh annual Technician Survey, which shows that technicians are highly dissatisfied with their current conditions, citing pay and outdated tools as two major issues.

Telling it like it is — This pandemic taught us the importance of your fixed operations, and we all know the value of a good customer experience. How are you ensuring your technicians are satisfied with their work? If not, you should expect to see a lot of them migrate to competitors.

Are You Doing NADA?

NADA’s new big boss man Mike Stanton dishes out some perspective on the trade group, our future, and why we should all participate in the virtual NADA Show this year.

Telling it like it is — Once we stopped crying from hearing the in-person NADA show was cancelled, we stood up, blew our noses and got ourselves ready to do our part. One thing is for sure, it will take ALL of us to ride this crazy wave and it’s good to see Mike’s level of energy and commitment.

Marketing/Technology

A 2020 Review of Google Algo Updates

Here’s a summary review of all of Google’s changes throughout 2020.

Culture

Cleveland Rocks!

Okay, so “rocks” is a relative term — but when you consider that this is the Browns’ first playoff appearance since 2002, let’s give them a little love. Everyone loves an underdog.

What the Kids Are Up To

Another Review — What Got the Kids Through 2020

Teen Kid News walks through the 20 things that helped “the kids” make it through 2020, from music to Grogu. Yes, there is a bit of a slant to these, but we don’t make the news, we just report it. (OK, we want to make a little news this year, too. Real news not fa....well, you know what we mean)

Thank You for Reading

We know it’s crazy out there, keep calm and Push Back.

About the Speaker

Paul J Daly created the Automotive State of the Union in response to the chaos and fear of the COVID shutdown in early 2020 with the founding belief that “When Dealers Band Together, No Crisis Can Win.” He’s the Founder and CEO of Congruent, a full-service creative marketing agency that specializes in retail automotive. In 2019 he released “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive” which received high praise from leaders inside and outside the industry. The startup Paul founded in 2003 was acquired by Dent Wizard International in 2018 enabling Paul to pivot his focus to serving and empowering other organizations to grow and thrive. His weekly Clarity Compressed Podcast has featured guests such as marketing master Gary Vaynerchuk, Carvana CEO Ernie Garcia, NYT bestseller and Storybrand CEO Donald Miller, and more. A Philly native, Paul calls Syracuse, NY home with his wife, four children, three dogs, two cats and whatever other pet his kids can talk him into.