Weekly Push Back

BLACK FRIDAY PUSHBACK, BABY!

Question: Who’s ready for some Turkey and some deals
Answer: Everyone

There are so many good things happening within dealerships across the country as our industry steps up to the line to go toe-to-toe with some of the greatest challenges of our time.

We just launched sales of the “PUSH BACK” swag featured at our live event. The quality Ts and Hats are great gifts...even before Christmas! You can use promo code ‘BLACKFRIDAY’ to get 40% off through Monday. Get it here.

Now onto the meal… but as an appetizer, check out this little fireball from ASOTU Alum, Brian Benstock.

We’re VERY Thankful for YOU!
Paul and the ASOTU Team

Auto Industry News


Welcome to the (Third) Party

Ford is taking on the third-parties with the branded Ford Blue Advantage, which will give its 3,100 dealers a network to list and sell used inventory.

Telling it like it is — We always said that when dealers band together, they can win. Well, things get supercharged when the manufacturer joins the fray.


COVID Committee

A California dealer group created a small committee at each of its stores, with people representing each department, to meet regularly and discuss best practices and strategies that meet various regulations.

Telling it like it is — There are few better ways to empower your team and navigate a challenge like COVID than encouraging and implementing thought leadership from the ground up.


The Good Ol’ Days of Auto Shows

A study by Foresight Research found that more than half of people who attended the New York Auto Show said the show influenced their buying decision.

Telling it like it is — That’s it. Whether it’s an auto show or, say, the NADA Show, an in-person experience is so important to the industry.

Marketing/Technology


Why the Web is Such a Mess

Here is a great YouTube video from Tim Scott, breaking down what happened to the internet over the last two decades. It reinforces the need for a great brand and story, as well as strong SEO, SEM, and Social Media services.

Culture

It’s the Holiday Season

US Magazine put together a guide to all of the holiday movies that will hit the airwaves this year.

What the Kids Are Up To

Billie Eilish

The five Grammy-winning singer just dropped her newest single, “Therefore, I Am.”

Thank You for Reading


We know it’s crazy out there, keep calm and Push Back.

About the Speaker

Paul J Daly created the Automotive State of the Union in response to the chaos and fear of the COVID shutdown in early 2020 with the founding belief that “When Dealers Band Together, No Crisis Can Win.” He’s the Founder and CEO of Congruent, a full-service creative marketing agency that specializes in retail automotive. In 2019 he released “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive” which received high praise from leaders inside and outside the industry. The startup Paul founded in 2003 was acquired by Dent Wizard International in 2018 enabling Paul to pivot his focus to serving and empowering other organizations to grow and thrive. His weekly Clarity Compressed Podcast has featured guests such as marketing master Gary Vaynerchuk, Carvana CEO Ernie Garcia, NYT bestseller and Storybrand CEO Donald Miller, and more. A Philly native, Paul calls Syracuse, NY home with his wife, four children, three dogs, two cats and whatever other pet his kids can talk him into.