ASOTU Weekly Push Back #9

December 9, 2020

What’s up, ASOTU Fam!

We’re raging around the final curve of 2020 and dealers everywhere seem engaged and ready to take on 2021. Crisis brings people together, and this year has been no exception. I’m constantly encouraged as I talk to dealers and vendors across the country who are sharing what they’ve learned so that their colleagues can thrive.

I’m excited to announce a short series of conversations with dealers and vendors we were able to record in-person before the restrictions ramped back up. This first one is with one of my favorite co-laborers in the marketing space, Dave Spannhake, CEO of Reunion Marketing.

Auto Industry News

Hire the Intern!

Who better to hire than an intern that gets you? That’s what Barton Ford determined when it began partnering with local technical schools.

Telling it like it is — Good help is often hard to find. How do you build and maintain a talent pool of potential future employees?

New Year. New Opportunities.

Kia will be driving the 2021 numerals from California to Times Square just in time for New Year’s Eve, bringing some optimism and local news opportunities across the country.

Telling it like it is — We’ve not lived through a year like this, but we continue to put our best foot forward. How are you bringing some optimism to your community as we close this year?

To Infiniti and Beyond

The luxury Japanese brand is undergoing some changes in the coming months, focusing on new models and technology, improved customer service, and powerful driving dynamics.

Telling it like it is — Branding is such a core element to every business, and sometimes it’s important to refresh it and get some buzz stirring. What is your brand?

Marketing/Technology

The Ol’ Algo Update

Google announced that it’s rolling out a core algorithm update, which basically means they are reassigning weight to different SEO elements — a little reorganizing, if you will.

Telling it like it is — In the coming weeks, be sure to communicate with your internal team or agency partner to see if there are any noted changes in your ranking.

Culture

There’s No Place Like Home

Warner Bros. announced that they will release all 2021 movies on HBO Max the same day as in theaters. You better start crackin’ on that sick home theater!

What the Kids Are Up To

Entrepreneurship — Even Beyond YouTube

Tommy Rhomburg, a 12-year old from Iowa, has been using trees felled by storms to craft baseball bats for sale to raise money for victims of those storms. So far, he’s created over 200 bats. ‍‍

Thank You for Reading. We know it’s crazy out there, keep calm and Push Back.

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About the Speaker

Paul J Daly

Paul J Daly created the Automotive State of the Union in response to the chaos and fear of the COVID shutdown in early 2020 with the founding belief that “When Dealers Band Together, No Crisis Can Win.” He’s the Founder and CEO of Congruent, a full-service creative marketing agency that specializes in retail automotive. In 2019 he released “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive” which received high praise from leaders inside and outside the industry. The startup Paul founded in 2003 was acquired by Dent Wizard International in 2018 enabling Paul to pivot his focus to serving and empowering other organizations to grow and thrive. His weekly Clarity Compressed Podcast has featured guests such as marketing master Gary Vaynerchuk, Carvana CEO Ernie Garcia, NYT bestseller and Storybrand CEO Donald Miller, and more. A Philly native, Paul calls Syracuse, NY home with his wife, four children, three dogs, two cats and whatever other pet his kids can talk him into.