We’re willing to be you probably had the most eventful-uneventful Thanksgiving week ever. Let’s leave it there...forever. Regardless of the shenanigans, we hope you had a great time with those closest to you! We did.
Regardless of how many people you had over, there is so much happening in the Auto Industry far beyond the usual year-end stuff. Here is what was ringing in our collective ears.
Keep Pushing Back,
Paul and the ASOTU Team
The Automotive News Podcast, Daily Drive, dives into GM’s buyout offer for Cadillac dealers not wanting to commit to the brand’s all-electric future.
Telling it like it is — Fuel efficiency standards will be changing for at least the next four years and brands are already largely embracing the boogie woogie woogie of electric. Do you think other brands will make this offer?
Boom! Britain’s Bentley is committed to an all-electric future with a promise to fulfill this by 2026.
Telling it like it is — So… We don’t want to say we told you so. (Not like you didn’t know already)
Ford hired Suzy Deering as CMO, following her tenure as Ebay North America’s CMO for the past five years.
Telling it like it is — Times change, and sometimes your approach to who you hire for marketing and how you do marketing needs to also.
The page experience update — which will affect ranking — will take effect in May of 2021. Here’s what you need your team or digital partner to be evaluating.
Nathan Apodaca — the Ocean Spray skater guy on TikTok — received a new Nissan Frontier from the drink conglomerate. So how’s he enjoying that new ride? Oh, wait, he traded that in for Chevy Silverado 1500. Ouch!
RiceGum started out with videos of him playing games. He’s since expanded that into video blog styled videos and diss tracks. That all has built him an audience of 10 million. Don’t get mad at us, our job is to tell you what the kids are into, not to condone it!
We know it’s crazy out there, keep calm and Push Back.