ASOTU Weekly Push Back #12

January 5, 2021

ASOTU Family,

Allow us to congratulate you on surviving 2020, together. We have been battle tested, we have banded together, and we march on. We are spending the final days of the year counting our blessings, and one of them is YOU! For us, ASOTU was the silver lining which was born out of the conflict and uncertainty of the first shutdown.

We are going to be releasing a bunch of content over the next few weeks and will be working to keep you alive and well on the front lines of this great industry. For starters, here’s a podcast I just released featuring some names you will know, and some that you should know.

May you end 2020 standing tall and Pushing Back
Paul and the ASOTU Team

Auto Industry News

Stuckey Creatively Combats Sticky Inventory Issues

Stuckey Automotive in Pennsylvania started a “We’ll Buy Your Car Campaign” to combat dwindling used car inventory.

Telling it like it is — Inventory shortages don’t fix themselves. This dealer is one of many who has taken off the curb acquisition into their own hands. Everyone knows the most profitable used vehicles usually originate from a consumer’s driveway.

Speaking of Supply and Demand…

Automotive News’ Daily Drive podcast reviews the year 2020 with a focus on the automotive industry’s supply chain.

Telling it like it is — It certainly ain’t over. It’s important to understand the effect COVID-19 has had on the supply chain and what 2021 might look like to better navigate upcoming conditions.

Marketing/Technology

2020 PPC OMG!

Search Engine Land looked at 2020 in review to examine all of the ways that the 2020 calendar years impacted paid search.

Culture

Christmas Week Has Rich Automotive History

From the last true Chevy Nova to the birth of Louis Chevrolet to the beginning of Nissan, Christmas week has a lot of rich history for the automotive industry. Check it out!

What the Kids Are Up To

The Best Books Coming in 2021

Teen Kid News polled its digital readers on what books they are most looking forward to reading in 2021. Is it just us, or does it seem like young lads aren’t really interested in taking Teen Kid News polls?

‍

Thank You for Reading

We know it’s crazy out there, keep calm and Push Back.

About the Speaker

Paul J Daly

Paul J Daly created the Automotive State of the Union in response to the chaos and fear of the COVID shutdown in early 2020 with the founding belief that “When Dealers Band Together, No Crisis Can Win.” He’s the Founder and CEO of Congruent, a full-service creative marketing agency that specializes in retail automotive. In 2019 he released “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive” which received high praise from leaders inside and outside the industry. The startup Paul founded in 2003 was acquired by Dent Wizard International in 2018 enabling Paul to pivot his focus to serving and empowering other organizations to grow and thrive. His weekly Clarity Compressed Podcast has featured guests such as marketing master Gary Vaynerchuk, Carvana CEO Ernie Garcia, NYT bestseller and Storybrand CEO Donald Miller, and more. A Philly native, Paul calls Syracuse, NY home with his wife, four children, three dogs, two cats and whatever other pet his kids can talk him into.