Weekly Push Back

ASOTU Weekly Push Back #10

ASOTU Family,

We’re screaming into the final curve of the race and forward motion is rocking our automotive world. New ways of retailing, new manufacturers, and a WHOLE lot of capital is flying around the industry. Meanwhile there is a new COVID vaccine, presidential uncertainty, and we just can’t be sure that the stock market isn’t on a bipolar upswing.

Either way, we’re in this together and that is enough for us.

Keep Pushing Back
Paul and the ASOTU Team

Auto Industry News


Ho-Ho-Honda’s Big Expansion

Honda has expanded its “HondaCertified.com” website for non-CPO listings

Telling it like it is — Not only does this offer consumers a central repository of used vehicles, it also gives them the opportunity to do most of the transaction digitally...although the url might be a little confusing now.

It Takes a Village

As Rivian prepares to deliver its first batch of vehicles, it’s focused on building a network for parts and service operations, including brick-and-mortar service centers, mobile service for home visits, and approved body shops around the nation.

Telling it like it is — Rivian is realizing what franchise dealers have been during the pandemic: the importance of fixed operations. It will be interesting to see how they handle the first unforeseen recall! Have you been updating your approach to fixed ops with mobile service and other options?

Come On, 2021! We Want to See Our Friends!

The Chicago Auto Show has been postponed with its organizers eyeing this coming spring for an event.

Telling it like it is — We miss you guys. Like a lot. And let’s hope that 2021 will be the return of some conferences, so we can get together to learn and laugh in person once again.

Marketing/Technology

Do You Want to Watch YouTube or … YouTube

Study after study shows that Google favors content from YouTube more than self-hosted content or other platforms — in fact, 83% of videos in search results carousel are from YouTube. Check out the latest study from Perficient.

Culture

What Do You Get When a Chef Walks into a Pandemic?

Okay, bad joke setup — but Guy Fieri is no joke. He has raised $21.5M for restaurant workers. Maybe they should rename Columbus as “Flavortown,” afterall?

What the Kids Are Up To


TikTok’s Best of 2020

If you want a look at what the kid’s have been into all year, check out the biggest hits that rocked TikTok in 2020.

Thank You for Reading
We know it’s crazy out there, keep calm and Push Back.

About the Speaker

Paul J Daly created the Automotive State of the Union in response to the chaos and fear of the COVID shutdown in early 2020 with the founding belief that “When Dealers Band Together, No Crisis Can Win.” He’s the Founder and CEO of Congruent, a full-service creative marketing agency that specializes in retail automotive. In 2019 he released “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive” which received high praise from leaders inside and outside the industry. The startup Paul founded in 2003 was acquired by Dent Wizard International in 2018 enabling Paul to pivot his focus to serving and empowering other organizations to grow and thrive. His weekly Clarity Compressed Podcast has featured guests such as marketing master Gary Vaynerchuk, Carvana CEO Ernie Garcia, NYT bestseller and Storybrand CEO Donald Miller, and more. A Philly native, Paul calls Syracuse, NY home with his wife, four children, three dogs, two cats and whatever other pet his kids can talk him into.